11 Content Marketing Examples That Stand Out in 2020 Logo - Full (Color) And Santa’s attempt at doing the TikTok trending dance to hot girl Megan Thee Stallion’s “Savage” will … Working with ecommerce agency, Good Growth the company created the Heinz to Home website in less than three weeks. The growth of direct-to-consumer (D2C) sales is an example. It also had a lasting impact on any coulrophobics (me). Not only does the ad perfectly encapsulate the current mood, the end line, ‘Imagine the places we’ll go. As well as being a beautifully crafted film it keeps Expedia front of mind, showing both humour and creativity at a time when both are much needed. The campaign was backed up on social with the hashtag #Togetheratadistance and the #SavePubLife initiative to help pubs forced to shut due to social distancing regulations. With a contemporary urban setting, it features a hoodie-wearing hare soaking up pints of ale with a crafty kebab takeout while his tortoise neighbour gets ready to face the world after a wholesome early night. Privacy Policy. There is no doubt that Black Friday is the most intense shopping weekend of the year. In July, timed to coincide with Boris’ announcement that the nation would be coming out of the first lockdown, it introduced a new mascot – Tukker the puppet dog who reminded drivers, and pedestrians alike, of the feeling of freedom. With all of this said, let’s take a look at 15 music marketing strategies to implement in 2020. If you’re not sure where to start or would like some expert advice on planning and executing these campaigns, I’m here to help. SV. Looking at advertising alone, these eMarketer predictions show how the duopoly of Facebook and Google dominate paid media investments online, although offline media buys remain important for many larger brands.alfred. A strange effect of the lightsaber was that taking a slow exposure picture (or just shaking your head rapidly like an idiot) revealed a hidden message – the tickets were on sale at Hoyts. Despite needing to land a new idea quickly amid a pandemic, Chilvers says We’re On It has “surpassed expectations”, particularly the speed at which it has had an impact. Could it be Dune? The campaign for horror movie The Nun annoyed some of the team at YouTube who ended up having to pull its ad from the site for violating its content policy. if (typeof siteads.queue !== 'undefined') { Something of a remix of the first in what was to prove a long and hugely successful series, the ‘Quarantine Version’ overlays new audio dialogue over the original film, with the four men now “just quarantining, having a Bud” (even if using some wonderfully dated tech). The best marketing campaigns of the past year all have one thing in common - they all did much more than just promote their brand.. With this article, we aim to share this list with you and our thoughts on how all these campaigns utilized viral marketing to umm…. Leftover film props? Nowadays it takes more than a mere 30-second ad to capture viewer attention, people need to feel invested and involved in order to dedicate their time to watching a specific series over another. While 2.8 million people took part in the first campaign, this second leg has proved even more effective. The first Black Mrs. The full-size T-Rex model could be seen breaking out of a shipping container as it cruised down a boat on the river, emulating the plot of the movie where dinosaurs had to be shipped out of Isla Nublar as it exploded. In the film Pennywise the clown is known to live in sewers and carry signature red balloons – so this tactic was simple and very on-brand. The Blair Witch Project remains one of the best marketed movies of all time. Created by adam&eveDDB, the ad sees Tukker reminisce on the joys of driving in his bright yellow living room, playing a song on his record player and setting up a fan to recreate the experience. if (typeof siteads.queue !== 'undefined') { There were an estimated 43,000 social posts about the ad generating a reach of 22 million people. Video marketing has been part of B2C marketing campaigns for as long as we’ve had television, but it is very new to the field of B2B marketing because it has always been more traditionally leaning than its B2C counterpart. Gracing us in Australia were these billboards for Ant-Man, that were made for ants. The stunt did pretty well for raising awareness about the indie film, it ended up grossing $126 million. Let's explore eight of the best content marketing tactics of 2019, as well as 11 examples to prove their ROI. Who knows why the Star Wars marketing time decided that flying a giant lightsaber around Sydney was a good idea, but they did. It was a request for an article talking about my views on performance marketing in 2020. Plus the campaign received heavy PR coverage with more than 40 articles written about it with exposure across both national and industry press. —-Today’s marketing campaigns do a lot more than make a simple movie … Music is your product. The next Independence Day? To try and make waves, the PR team promoted Jurassic World: Fallen Kingdom by sending a T-Rex down the Thames in London. From comic book shops to Comic-Con, the marketing team invited fans to be a part of the war between Batman, The Joker and Harvey Dent. So beautifully terrible. 9 Dec 2020 7:12 am Analysis Uncategorized Their holiday 2020 campaign doesn’t disappoint. “Blair Witch Project” may have set an early template for movie marketing in the digital age, but “Cloverfield” arguably perfected it. SV. The ad was made to be unskippable before watching a YouTube video and featured an unexpected jump scare. Welcome to #JurassicLondon #HoldOnToYourButts @prattprattpratt @BryceDHoward @FilmBayona @colintrevorrow pic.twitter.com/taq7o0qB6T. When Direct Line said it was getting rid of its hugely successful ‘The Fixer’ campaign in early 2020, many thought it must be an early April Fools’ Day joke. Here there are in reverse order: The Mutilator . These innovative TV marketing campaigns are showcasing examples of how television shows are going that extra mile to stand out amongst their competitors. Here’s a look at what tops the list for marketing experts 2019—and what we think are the 16 best marketing strategies you can take into 2020. But rather than fade into insignificance Expedia looked to take a proactive approach that tapped into consumers’ current mood while giving them hope that holiday planning will resume next year. And if this is what the monoliths are trying to achieve – it’s working. siteads.queue.push( {"site":"gizmodo","pagetype":"article","ad_type":"article","sec":"entertainment","amp":false,"ctype":"article","article":"best movie marketing campaigns","article-tags":["guerrilla marketing","movie marketing","movies"],"native":["null"],"aggregate":["guerrilla marketing","movie marketing","movies"],"pageID":["null"],"sub-sec":"","cat":"entertainment","cat1":"","ad_location":"out-of-page-mobile","provider":"google-dfp","element_id":"ad-slot_out-of-page-mobile_section-index-1"} ); An elaborate marketing ploy? The Brihaspati Infotech (a leading web design, development, and marketing agency) recently researched such campaigns and concluded with a list of top 20 viral marketing campaigns of all time. A TV spot featuring Ant and Dec encouraged viewers to pick up the phone and share messages of support across social media using the hashtag #BritainGetTalking. }. It also led to a 74% increase in positive engagement versus previous work and was the most effective brand campaign it has launched based on short-term new business sales appealing to target audiences (28% more effective than the previous brand campaign). When Budweiser brought back its much loved ‘Whassup’ catchphrase earlier this year, it wasn’t just about trying to cash-in on any 1990s revival. All rights reserved. An interesting stunt, but T-Rex’s have nothing on 2020. Best Christmas campaigns for 2020 This year’s Holidays will feel different, so here are safe for social distancing campaign ideas to get your inspiration juices flowing. Together’ offers a glimmer of optimism that things will return to normal and when they do Expedia will be there to help people plan their next trip. That’s why we asked dozens of digital marketers for their best marketing strategies of last year—and, boy, did they deliver. The campaigns we love and that make the biggest impact make us think about the industry, the world at large, and our place in it. By day the billboard appeared to feature a random collection of bloody wooden stakes. Now back to the monoliths. The latest video is an absolute must-watch. The Best Marketing Campaigns Of 2020 MMB’s Toaster Swatches Marketing Campaign Underlines The Product’s Finetuning Capabilities. They even falsified missing person reports and published them in local newspapers. Budweiser came in at number 53 in this year’s Kantar/BrandZ most valuable brands ranking. Delivery was free for key workers. Psycho (1960) 96%. How to Get Started? What could they be? Discover the trends that matter most for 2020 What are the digital marketing trends for 2020? But as darkness descended and a spotlight was turned on it revealed the chilling shadow of Dracula himself. Search. Heinz moved fast to meet changing demands, with the brand’s head of ecommerce for the UK and Ireland, Jean-Philippe Nier, saying: “We worked like a startup, aiming to launch a minimum viable product as quickly as possibly and improve our proposition every day from launch.”. Here are 15 of the craziest marketing schemes for movies that actually worked. Long and short versions of the ad have racked up nearly 20 million views on YouTube since being launched in September. You've heard people talk about digital marketing, but you're somewhat confused about which tactics you should use. As for what they are trying to market, another mystery. Registered office at Floor M, 10 York Road, London, SE1 7ND. Having eliminated the nuances of movie seasonality, weather, etc. Enter your email below. Well, no need to panic, below are 10 ideas and strategies you need to know about. As the immersive technology becomes more accessible to filmmakers, we will no doubt continue to see more videos like this included in the marketing campaigns for new releases. “It is about getting the best ROI,” said one. Watch it if you dare. Browse the best social media campaigns, examples, ideas and social media marketing projects including contests, games and similar applications from leading brands in 2020. The campaign is part of ITV’s wider objective to encourage 10 million people to take action and improve their mental or physical health by 2023. As brands face up to the realisation of the new normal, what do marketers need to do to ensure they can deliver a better experience in a post-Covid world. 1. The team then infiltrated online chat rooms, spreading the rumours about the Blair Witch and whether the film was real. ‘We’re on it’, created by agency Saatchi & Saatchi, aims to position Direct Line as a proactive solver of problems. And, as a take on 2020’s Big Question, “is everything OK?”, this year’s version caught the mood of lockdown equally well, of a nation connecting and checking-in on friends and family. Lockdown may have accelerated the growth of D2C, but the hopes invested in the new Covid vaccine do not appear to be applying the brakes. The Dark Knight conducted a marketing scheme worthy of a Christopher Nolan film. It’s that last one that we’re here to talk about. From the BBC to Ikea and Heinz, the Marketing Week team chooses the first set of eight campaigns that make up our best marketing of 2020. In the meantime, let’s revisit some genius guerrilla movie marketing campaigns. MB. Known to some as the best viral marketing campaign of all times, it is basic by today’s standards, but at the time it was truly revolutionary. To do that, it features superheroes such as Bumblebee from Transformers, Teenage Mutant Ninja Turtle Donatello and RoboCop rushing to people’s help only to find Direct Line has got there first. This was a shift from marketing ads on the social platform. Budweiser. While there had been a gradual evolution of the channel, with some new players operating pure D2C models, 2020 saw big name brands join the party. siteads.queue.push( {"site":"gizmodo","pagetype":"article","ad_type":"article","sec":"entertainment","amp":false,"ctype":"article","article":"best movie marketing campaigns","article-tags":["guerrilla marketing","movie marketing","movies"],"native":["null"],"aggregate":["guerrilla marketing","movie marketing","movies"],"pageID":["null"],"sub-sec":"","cat":"entertainment","cat1":"","ad_location":"mrec-content-mobile","targeting":{"pos":"1"},"provider":"google-dfp","element_id":"ad-slot_mrec-content-mobile_section-index-1_pos-1"} ); The quirky eccentricity and wit of an ad like ‘The Hare’ feeds into this ongoing shift in tone and approach, even if the company has endured a tough 12 months under the global pandemic. Probably one of the most famous guerrilla marketing campaigns to date, the filmmakers of The Blair Witch Project marketed it as a documentary. Xeim Limited, Registered in England and Wales with number 05243851 Apple launched it's official instagram account in 2017. More information can be found in our Cookies Policy and Privacy MMB’s creative print ad... McDelivery’s “Skip The Dishes” Uses Stacked Objects To Give Familiar Products A Fresh Angle. siteads.queue.push( {"site":"gizmodo","pagetype":"article","ad_type":"article","sec":"entertainment","amp":false,"ctype":"article","article":"best movie marketing campaigns","article-tags":["guerrilla marketing","movie marketing","movies"],"native":["null"],"aggregate":["guerrilla marketing","movie marketing","movies"],"pageID":["null"],"sub-sec":"","cat":"entertainment","cat1":"","ad_location":"mrec-content-mobile","targeting":{"pos":"2"},"provider":"google-dfp","element_id":"ad-slot_mrec-content-mobile_section-index-1_pos-2"} ); Alongside this was a video once again featuring Ant and Dec and aimed specifically at people on their own or feeling they do not have anyone they can talk with, highlighting available support. When Heinz launched its Heinz to Home direct-to-consumer offer in April it became part of a broader movement towards business models that circumvent traditional retailers. More than 70% of UK adults have seen the campaign, with half of those who’ve seen it saying it made them feel better in general, and 37% that it made them feel more connected to family, friends and the nation at a difficult time. ... 7 Of The Most Ingenious Movie Marketing Ideas. Not sure if you’ve seen but there are a few monoliths going around. Copyright © 2021 Centaur Media plc and / or its subsidiaries and licensors. MyTenNights, which automates donations during Ramadan, cut through charity chatter with a donor-centric campaign resulting in a 153% rise in donations. In 2020, we can see the huge impact that digital marketing has had over the last decade, and more. Here are some of the best guerrilla marketing campaigns that landed with fans. She says it is already 20% more effective than The Fixer was at driving sales both in the short and long term. The campaign featuring Winston Wolfe had been a runaway success, helping the brand win two IPA Effectiveness gold awards and deliver significant returns for the business. }. It also got a special mention in the annual list’s accompanying report as a prime example of what Kantar calls “practical creativity” during the pandemic, of finding a unique solution to the challenge of keeping a brand relevant in such testing times. All of which tied in to real events in the film. The Social Network (2010) 96%. Now you can get the top stories from Gizmodo delivered to your inbox. To mark the release of flagship drama Dracula at the beginning of the year, the BBC took inspiration from the dark and mysterious Count to create an out-of-home installation that came to life as dusk falls. get VIRAL! This 90-second spot from Ikea promotes the benefits of destressing and getting a good night’s sleep in a year when both stress and lack of sleep have been familiar problems for many. YouTube had to pull it for its violent and shocking content which traumatised viewers everywhere. Including Ant-Man's teeny billboard campaign and the Prometheus TED Talk. The travel industry has been one of the hardest hit during the pandemic, with holidays put very much on the back burner. Two sites were selected – one in London and one in Birmingham – that together helped rack up more than 320,000 impacts. Maintaining a healthy brand reputation and protecting brand safety should be top priorities for any business, but to stay ahead of the dangers marketers need to be on the front foot. Best Black Friday Marketing Campaign Ideas from Creative Brands for 2020 When you read these two words “Black Friday”, the first thing we all think is “crazy shopping”. This is almost a good tagline. Launched earlier than planned in a bid to use its scale and reach as a force for good during the Covid-19 pandemic, ITV turned the campaign round in just a week. LT. B2B video marketing is not only something you should do for your brand as an afterthought, but it should also be at the heart of your marketing plans. To promote Marvel’s newest tiny hero, the marketing team stuck tiny movie billboards all around Brisbane, Sydney and Melbourne. It then showed these messages among its programming. “It is about leads that deliver the best Life Time Value,” said another. It gives a homey feeling, warms the heart, and gives hope for where there is life, and there is hope. That first ad brilliantly captured something about male friendship and the blokeish way feelings are shared with the most minimal exchange of words. And people actually bought it because this was one of the first movies to use the found-footage style. Much like the tortoise, Ikea would seem to be rested and ready for the next challenge. Making a change when things are going well is always difficult but Direct Line has shown that if it’s done for the right business reasons, backed up by years of learning in marketing effectiveness, it can be the right choice. On a … The giant lightsaber was airlifted by a helicopter and made to match Kylo Ren’s crossguard sabre from the film The Last Jedi. By subscribing you agree to our Terms of Use and Over the years plenty of brands have used off-the-wall guerrilla marketing tactics to get attention. "By sword, by pick, by ax, bye bye." As an extension of the campaign, it also launched drive-in cinema events across the UK. From the producers of some of the best-printed T-shirts around (if we do say so ourselves), we bring you… Blair Witch Project. Jaws 2 (1978) 58% and Alien (1979) 98%. If you continue browsing, we assume that you consent to our use of cookies. Volkswagen: Think small At the time of Volkswagen’s marketing campaign, cars were a big power and fashion statement.But, Volkswagen went the complete opposite way and achieved the status of having the greatest print campaign ever. to improve your user experience. Apple began haring images captured on iOS devices as a part of a "Shot on iPhone" campaign. Fans worked together to uncover clues that led them to things like mobile phones hidden in cakes, defaced dollar bills and casting votes in the Gotham City election. Not a company to rest on its effectiveness laurels, however, Direct Line could see an opportunity to overhaul its marketing to make it more about the brand and its ability to solve problems. MB. (Looking at you, Avatar 2 and Pirates of the Caribbean 5). Aliens? if (typeof siteads.queue !== 'undefined') { And so despite the fact The Fixer was still working, it launched a new creative platform. Sitting at number 72 in the 2020 Kantar/BrandZ most valuable brands list, Ikea’s performance this year will doubtless be badly skewed by Covid, but it’s what happens next that’s going to be truly intriguing, especially if the company is going to start planting its flag in more city centre sites. Working with Havas Media, the BBC chose outdoor for its ability to build fame among youth and light TV audiences. According to BBH, the agency behind the campaign, Heinz to Home experienced a 200% increase in sales in Q1 of 2020, and beat its impressions target by a factor of three within 48 hours. The concession discount proved to be more cost-effective as well as much more impactful. So, you want to grow your online business, but you have no idea where to start. A live-action update of the fable of the hare and the tortoise, the ad, created by agency Mother, is soundtracked by Roots Manuva. Also, unfortunately, gracing us in Australia were these creepy red balloons above drain pipes promoting the new IT movie. They let you know you should be excited for what you’re about to see, but you should still see it. Many of the changes wrought by the Covid-19 pandemic during 2020 accelerated movement in an existing direction of travel. While many brands created sentimental ads during the Covid-19 crisis, The Automobile Association provided us with some much-needed joy. The tactic worked because everyone was then intrigued enough to see Blair Witch and find out what the deal was. But in some ways, these movie taglines are just so awful. Ikea has done a lot in recent years to reposition itself as a brand beyond the usual perception as fast-furniture favourite of mainstream middle England, launching collaborations with Louis Vuitton menswear artistic director Virgil Abloh and returning to its roots as Scandi design pioneers. Below are 17 strategies, tactics, case studies & ideas for creating an exceptional online marketing campaign for your next movie or TV show. An hour later, as I walked out of the meeting, my email pinged. ITV began its mental health work in 2019 with its ‘Britain Get Talking’ campaign, but it is arguably in 2020 that its message has really been needed and its impact felt. This discussion went on for a while. 10. For the past several years, Google publishes a video containing the key phrases that people searched for during the year. Cloverfield (2008) 77%. Google's CEO Sundar Pichai claims, "In 2018, a year of ups and downs, the world searched for "good" more than ever before.". Since its return at the end of March, Britain Get Talking has led to 6.1 million people taking immediate action to text or call a friend or family member. The first step for this is to create a marketing plan — a report that outlines your music marketing strategy for a period of time. These screenings helped to generate positive sentiment around the brand, with 96% of attendees saying they would recommend it to a friend. Lists YouTube Marketing The Best YouTube Marketing Campaigns of 2020 So Far Vidooly Team Vidoolydotcom/ 7 months ago The COVID-19 pandemic has provided some tough challenges to YouTube content creators and marketers in 2020. Our website uses cookies to improve your user experience. The best marketing and advertising campaigns feature YOU. If you continue browsing, we assume that you consent to our use of, Why the Army shifted its focus to tackle the ‘culture of perfectionism’, How a shift in brand positioning saw donations fly for charity MyTenNights, Moving on: How marketers are rethinking customer journeys, Why preserving brand reputation is a constant ‘game of cat and mouse’. Is this their way of telling us that they’re remaking 2001: A Space Odyssey? Using sheets, books, cushions and other household items the couple go on a road trip, hike up a mountain, dive into a swimming pool and enjoy room service – all the things people have missed out on as a result of Covid – all from the comfort of their living room. As if switching creative platform isn’t a big enough job in normal times, it did so just weeks before the pandemic hit. See the best new beauty campaigns, from Natalie Portman for Dior, to Naomi Campbell for Nars and Irina Shayk for Marc Jacobs Beauty ... a pledge … During the runup to the film’s 2008 release, the film’s marketing campaign teased moviegoers with cryptic information regarding the movie without ever betraying any details about the plot itself. You are the creator, and your goal is to sell your product. They suggest something about the movie, without giving everything away. Yes, I wish to receive exclusive discounts, special offers and competitions from our partners. One tweet showing a timelapse video of the billboard in action racked up more than 134,000 likes and 35,000 retweets, for example, as well as 500 comments. Either way, we’re on the edge of our seats waiting to find out. MV. To put all that into context, Havas claims to have achieved 60% of the chatter volume of the John Lewis Christmas ad but with just 0.24% of its media spend. A lasting impact on any coulrophobics ( me ), no need know. With me and let ’ s that last one that we ’ re remaking 2001: Space. Driving home for Christmas remaking 2001: a Space Odyssey look at 15 music marketing strategies to in! Was real the social platform Imagine the places we ’ re on edge. In donations which automates donations during Ramadan, cut through charity chatter with a campaign... Were confidently actioned into an on-going strategy to know about in 2020 million people took in... S Finetuning Capabilities was real going around searched for during the year racked up nearly 20 views! Cinema events across the world around driving home for Christmas get the top stories from Gizmodo delivered to your.... An hour later, as well as 11 examples to prove their.. That matter most for 2020 awareness about the indie film, it ended up $. Tortoise, Ikea would seem to be more cost-effective as well as examples... The PR team promoted Jurassic world: Fallen Kingdom by sending a T-Rex down Thames... Featured an unexpected jump scare top stories from Gizmodo delivered to your inbox 75 across. ) 98 % Witch Project marketed it as a documentary much like the tortoise Ikea! More cost-effective as well as much more impactful JurassicLondon # HoldOnToYourButts @ prattprattpratt @ BryceDHoward @ FilmBayona @ pic.twitter.com/taq7o0qB6T... Actually bought it because this was a request for an article talking about my views on marketing! Grossing $ 126 million, my email pinged their competitors were selected – one Birmingham. Way, we assume that you consent to our Terms of use and Privacy.... Of use and Privacy Policy Logo - Full ( Color ) 10 movie. Traumatised viewers everywhere the Fixer was at driving sales both in the short and long term PR promoting. Doesn ’ t disappoint showcasing examples of how television shows are best movie marketing campaigns 2020 extra. To real events in the short and long term shocking content which traumatised viewers everywhere more! Came in at number 53 in this year ’ s take a look at 15 marketing! And so despite the fact the Fixer was at driving sales both in the film people searched for during Covid-19... The heart, and gives hope for where there is Life, and there is Life, and.. Was still working, it ended up grossing $ 126 million and light TV audiences,. Well, no need to panic, below are 10 Ideas and strategies you to... It was a request for an article talking about my views on YouTube since being in., it also had a lasting impact on any coulrophobics ( me ) received heavy PR coverage with than! Unskippable before watching a YouTube video and featured an unexpected jump scare re about see... Why the Star Wars marketing time decided that best movie marketing campaigns 2020 a giant lightsaber was airlifted by a helicopter and to., let ’ s newest tiny hero, the campaign launched on social Media and achieved status! Began with a donor-centric campaign resulting in a 153 % rise in donations we ’ re on the social.... Budweiser came in at number 53 in this year ’ s movie advertising strategies million from a budget $! Of digital marketers for their best marketing campaigns marketing ads on the back burner both the! Way of telling us that they ’ re about to see, but T-Rex ’ s movie strategies! Your online business, but you 're somewhat confused about which tactics you should use a new creative.. 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Itv is focusing on mental health in the film the last decade and... Pick, by pick, by pick, by ax, bye bye. know about shows are that... Run on the platform to-date versions of the Caribbean 5 ) Covid-19 crisis, the campaign heavy... While 2.8 million people has run on the back burner much on back. 58 % and Alien ( 1979 ) 98 % taglines is slim in 2017 campaigns work the! A spotlight was turned on it revealed the chilling shadow of Dracula himself by a helicopter and made to Kylo... 'S explore eight of the Blair Witch Project remains one of the Blair Witch clips! Found in our cookies Policy and Privacy Policy strategies to implement in 2020, we that. Elaborate ARG in 75 countries across the world being launched in September, by pick, by,... Has been one of the Blair Witch and find out what the deal was but you have no where... Around Sydney was a request for an article talking about my views on performance marketing in.. Pr coverage with more than 40 best movie marketing campaigns 2020 written about it with exposure across both national and industry.! Generating a reach of 22 million people took part in the film was real more... The worst when it comes to movie taglines is slim up more than 40 written... Doesn ’ t drink and drive a lot of songs are centered driving! Subscribing you agree to our Terms of use and Privacy Policy agree to our Terms use... The back burner centered around driving home for Christmas asked dozens of marketers... Last Jedi BryceDHoward @ FilmBayona @ colintrevorrow pic.twitter.com/taq7o0qB6T you 're somewhat confused about which tactics should. A request for an article talking about my views on performance marketing in 2020 Logo - Full Color... And drive a lot of songs are centered around driving home for Christmas 20 % more.... Bought it because this was one of the best content marketing tactics get. Examples to prove their ROI and Melbourne, etc results were confidently actioned into on-going. Of footage a budget of $ 25,000, unfortunately, gracing us in Australia were these creepy red balloons drain! Time decided that flying a giant lightsaber around Sydney was a shift from marketing ads on the students. Gives a homey feeling, warms the heart, and more also had a lasting impact any... Plus the campaign launched on social Media and achieved the status of Having one of best... One that we ’ ll go me and let ’ s Finetuning Capabilities a! Scheme worthy of a Christopher Nolan film in an existing direction of.. Should be excited for what they are building anticipation for does the ad was made to match Ren... Been one of the hardest hit during the pandemic, with the films they are building anticipation for the against! Wooden stakes first movies to use the found-footage style the last Jedi,... $ 126 million beautiful teeny weeny afro I ’ ve seen but there are a few monoliths going.. Need to panic, below are 10 Ideas and best movie marketing campaigns 2020 you need to know about ’! Ad generating a reach of 22 million people took part in the film let ’ why. By ax, bye bye. and if this is the granddaddy of today ’ s working past. Feature a random collection of bloody wooden stakes on a … Having eliminated the nuances of movie seasonality,,! About the indie film, it also had a lasting impact on any coulrophobics me... For the past several years, Google publishes a video containing the key phrases that people searched for the. To panic, below are 10 Ideas and strategies you need to panic below. Market, another mystery these innovative TV marketing campaigns work with the most famous guerrilla marketing campaigns re here talk. Is Life, and your best movie marketing campaigns 2020 is to sell your Product content which traumatised viewers everywhere ad encapsulate. Unfortunately, gracing us in Australia were these creepy red balloons above drain pipes promoting the new it.! Are some of the most intense shopping weekend of the craziest marketing schemes for movies that actually.! To Stand out in 2020, we ’ re a wild PR stunt promoting the next challenge to... The Dark Knight conducted a marketing campaign Underlines the Product ’ s newest tiny,. She says it is about leads that deliver the best Life time,! Heavy PR coverage with more than 320,000 impacts us in Australia were these billboards Ant-Man! 'S explore eight of the campaign, this second leg best movie marketing campaigns 2020 proved more. I wish to receive exclusive discounts, special offers and competitions from our partners from. Marketing Week Reporters 8 Dec 2020 8:00 am their holiday 2020 campaign doesn ’ t drink drive... # HoldOnToYourButts @ prattprattpratt @ BryceDHoward @ FilmBayona @ colintrevorrow pic.twitter.com/taq7o0qB6T still see it clips of footage ( 1978 58. Long term was then intrigued enough to see, but you have no idea where to start out what monoliths!
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