To nurture a person's blog, Email marketing is a precise route before getting started; the person or the team needs a certain Email marketing tool.There are many tools available in the market for the same, but we are going to review ConvertKit Vs.ActiveCampaign. That’s why we look at ease of use before anything else. Image grouping and column-based layouts are simply not possible, which greatly limits what you can do in regards to creating visual content. Tags let you group, sort, send, and automate. However, neither of these facilitate the creation of visual emails due to a lack of formatting options and interactivity (i.e. ActiveCampaign also provides 3 one-on-one training sessions with its Professional plan, and there is a community forum where you can get in touch with other users. I’ll start with the easier of the two first, ConvertKit. ActiveCampaign is in the lead with 5 points to 1, and spoiler alert, ConvertKit is not about to bring it back with its reporting features I’m afraid. You’ll see it has a decent sender score and saw less emails end up in spam. If you’re just starting out or not likely to use all the features, this can be a little overwhelming. Use lists, tags, and custom fields to group your customers—then send them content based on their interests and lifecycle stage. Winner: ConvertKit is a good option for basic sign-up forms, however, it is lacking when it comes to customization options. Both ActiveCampaign and ConvertKit offer 4 form types to choose from, though bear in mind that ActiveCampaign’s Lite plan includes only the inline form display. I’m going to use this ConvertKit vs ActiveCampaign review to dissect everything from ease of use and price all the way to deliverability. ConvertKit vs ActiveCampaign, which one wins? That isn’t a huge difference. ConvertKit’s flexible tagging and segmentation system mean that you can run highly focused automated campaigns to very specific groups of contacts, for example, when they click on a link or sign up via a form. Choosing the right email marketing platform is critical if you’re running an online business. Track engagement so you can reach out precisely when each prospect is ready to buy. But if you’ve got plenty of leads, you can easily split them into different audience segments based on their shared characteristics. The only thing that is slightly annoying is that it autosaves every little change, so if you need to undo something you did a few minutes ago, you’ll find yourself clicking back through tons of changes. ConvertKit is built with bloggers and content marketers in mind. They both have their ups and downsides, though. ConvertKit’s pre-built templates revolve around bloggers. Recommendations are a funny thing Everyone has an opinion, when it comes to the tools they use. ConvertKit has a number of modern templates to choose from, whereas ActiveCampaign doesn’t offer templates, instead, you’ll need to style the form using the formatting opinions. ConvertKit form templates ConvertKit has a number of modern templates to choose from, whereas ActiveCampaign doesn’t offer templates, instead, you’ll need to style the form using the formatting opinions. Earlier this month, ConvertKit landed $1.8m in investment from a variety of investors, which bodes well for the future.True to their roots, ConvertKit focuses on providing services aimed squarely at bloggers. Read ConvertKit vs Activecampaign. Yes, ConvertKit offers a free plan, however, this is very limited as it doesn’t include automation, autoresponders or reports. ConvertKit is a marketing automation platform design and created specifically for professional bloggers. With it only showing the open, click-through and unsubscribe rate, ConvertKit’s reporting is pretty basic. Automatically follow up with your target audience. But the moment I do, something crazy happens. A Full ConvertKit vs ActiveCampaign Comparison. See how it did in the following comparisons with other popular email marketing services: If you’d like to try ActiveCampaign out before you commit, you can trial it for 14 days for free. ActiveCampaign is a very effective tool that beats Converkit in particularly two areas: the first one is A/B-testing, and the second is tracking & reporting. ConvertKit takes a slightly different approach, with its overly simplified editor. Both ActiveCampaign and ConvertKit offer 4 form types to choose from, though bear in mind that ActiveCampaign’s Lite plan includes only the inline form display. Connect WooCommerce, Square, and BigCommerce stores to your marketing and sales automation platform. You’d be surprised how much time you can waste getting to grips with a new email marketing tool. 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