This would be viewed as “monetary consideration” and is not legal in a game of chance. Sweepstakes: games of chance. COPYRIGHT 2020 NATIONAL SWEEPSTAKES COMPANY, LLC. This makes contests appealing to brands who wish to increase product sales in alignment with their promotion. CONFUSION Some sweepstakes try to appear legitimate by calling themselves contests. Winners will be selected at random. @media (max-width: 1171px) { .sidead300 { margin-left: -20px; } } Participants receive awards or prizes just by the virtue of being entrants in a sweepstake. [CC BY-SA 3.0] via Commons, Filed Under: Life Style Tagged With: competition, Contest vs Competition, Contests, Difference Between Sweepstakes and Contest, Sweepstakes, Sweepstakes and Contests, Sweepstakes vs Contest, Nedha is a Graduate in Sociology and holds an Advanced Diploma in Psychology. Sweepstakes - is any of various lotteries. While they all seem very similar, there are big differences and it is important that you choose the type of promotion that will … Sweepstakes: Winners are selected randomly in sweepstakes. 1. The major difference between sweepstakes and contests is in how people enter and how people are selected to win. The prizes can range from anything small to extremely extravagant prizes like vacations, cars, shirts or gift cards to your favorite store. Sweepstakes Administration & Promotion Management, 5 Benefits to Working With Sweepstakes Administrators, 6 Types of Interactive Marketing Content That Inspire, Engage, and Convert, How to Attract More Contest Entries by Creating a Dedicated Landing Page. The difference between sweepstakes and contests is explained: Contests are games of skill, sweepstakes are games of chance. [CC BY-SA 3.0] via Commons, 2. Sweepstakes are primarily used to generate awareness or to grow your client database. You must also ensure there is no “non-monetary consideration”, such as asking a person to put forth too much effort or skill in order to receive an entry into the sweepstakes. ALL RIGHTS RESERVED. Learn to Fight Back http://fightfalseflag.com What is the difference between a sweepstake and a contest? What makes this type of contest so appealing is the fact that there is no purchase required to enter sweepstakes. In general, sweepstakes are fairly simple to plan and implement. In a way, this is a promotional tool that is used by companies to attract people. You can use it to market your brand, for example, or simply to gain insights into customer behavior. In a contest, all winners must be determined based upon the skill they put forth. Hit with a False Flag? One is the manner in which the winners are determined. So you can notice that there is a clear difference between Sweepstakes and Contests. As a sweepstakes attorney, one of the most frequent questions I’m asked is, “What is the difference between a sweepstakes and a contest?” The short answer: Lots. To comply, your sweepstakes must remove all elements of Consideration by ensuring entrants can obtain entries completely free of payment or too much effort. b. contests generate long-term interest in a brand, and sweepstakes generate immediate interest. Like a sweepstakes, the prize or prizes you offer is your incentive to encourage entries. Online sweepstakes and contests on Facebook help grow your social media base, get more Facebook likes and acquire new patients. What is the difference between Contests, Sweepstakes, Giveaways and Drawings? In a If you advertise correctly, you could result in a viral impact, spreading your branding and messaging to millions of consumers. Her research interests are mainly in the fields of Sociology, Applied linguistics, Sociolinguistics, and Linguistic anthropology. 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